WebWare Packages for Automotive, Appliance, & Accessories

Catalog Packages

Menu Packages

 

Website Design Options

Add-On Packages

 

Service Packages

Catalog Packages

Epicor ePartExpert® Catalog

The Epicor ePartExpert® Catalog Package equips you with Epicor's comprehensive electronic catalog, with access to over 2,900 manufacturer's lines and over 4,000,000 part numbers, and complete with Epicor Interchange® , Epicor Cover-to-Cover™ Images, and Epicor OE Carry-Forward™.

Features:

  • Manage the manufacturers and coverages you offer with the option to download and update from your Epicor platform into your site in a matter of seconds
  • Links to Epicor Cover-to-Cover™ Images, providing part images, specs, etc.
  • Epicor Interchange® provides an electronic cross-reference to OEM and aftermarket numbers for manufacturer and interchange data
  • Expanded coverage of current year and older applications with Epicor OE Carry-Forward™

Benefits:

  • User-friendly, intuitive user interface ensures customers find the right parts quickly, boosts sales and profitability, and reduces training time
  • Cover-to-Cover™ images allow customer to visually confirm they have the correct parts
  • Interchange® and OE Carry-Forward™ provide cross-references and expanded coverage
  • Take the user shopping experience to the next level with Epicor BuyerAssist® (Shopping Plus Package) to provide lists of applications for part fitment on search results pages

Tools:

  • Subscribe ePartExpert®
  • Upload MCL File
  • Edit MCL Files
  • Download MCL File


Epicor MasterCat® Catalogue

A Powerful, Easy To Use Parts Catalogue

Epicor MasterCat® is the most comprehensive, widely used electronic, parts application catalogue in the European automotive aftermarket.

Featuring over 14 million unique part lookups, MasterCat® Electronic Catalogue is a primary source for Suppliers, Distributors, Retailers and Installers alike, who require a quick, accurate and flexible solution for parts selection.

Available across any and all operating systems, MasterCat® is already integrated into many of the largest business in the automotive market place providing enhanced levels of customer service, helping to optimise inventory values, as well as contributing to revenue growth.

With 5,500 datapoints accessing MasterCat® daily, automotive Suppliers, Factors and Retailers have a direct route to distribute their data to the people who need it, in a quick and cost effective method.

Features:

  • 14million + unique parts lookups
  • 224 brand name suppliers
  • 1054 application catalogues
  • 72,000 part graphics
  • VRM For Pinpoint Accuracy

Benefits:

  • Easy to use
  • Regularly updated
  • Proven to add revenue
  • Drives up employee productivity
  • Competitive edge
  • Integrates seamlessly into the point of sale

Custom Catalog

Set yourself apart with the Custom Catalog Package by creating your own catalogs, complete with product images, descriptions, and real-time pricing and availability. You control virtually every aspect of the cataloging process, allowing you to add instant revenue sources to your site.

Features:

  • Add application specific and/or no application specific catalogs
  • Bulk upload parts to your catalogs in seconds using Excel spreadsheets
  • Quickly bulk upload part images using FTP access
  • Manage your existing custom cataloged parts, with options to update and/or remove parts as needed
  • Control which users have access to your custom catalogs based upon their assigned security plan

Benefits:

  • Increase online sales by allowing your clients to easily find and buy everything you sell
  • Decrease returns by adding additional product descriptions and attributes
  • Improve catalog accuracy by adding product details or correcting inaccuracies in licensed catalogs
  • Improve your customers experience by displaying product images as thumbnails or exploded views
  • Drive more traffic to your website by providing product- and brand-specific content to every part

Tools:

  • Allow Custom Catalog
  • Named Catalogs
  • Add Application
  • Manage Brands
  • Catalog Parts in Bulk
  • Assign Categories
  • Catalog a Part
  • View Cataloged Parts
  • FTP Access for Bulk Uploading Part Images

DCI Performance & Accessory Catalog

DCI has nearly 200 performance and accessory brands & 40 million product applications ready to go!

Features:

  • Self-contained service with no data updating or maintenance required from you
  • Includes product photography, diagrams, and other manufacturer-created illustrations and multimedia
  • Complete price customization with the safety of retail MAP or unilateral prices included when implemented by manufacturer
  • To learn more, visit http://www.dcinet.com/

Benefits:

  • Increase sales with built-in, consumer-friendly features to look up parts by year/make/model, product type characteristics, or manufacturer part number
  • Improve customer service and increase profits with accurate dimensions/weights for shipping
  • 100% of manufacturer part numbers included
  • Increase add-on sales with Recommended, Required and Replacement Parts

InterAmerican Motor Corporation (IMC) Catalog

Interamerican Motor Corporation (IMC) is a market-leading distributor of OE quality import replacement parts. IMC has partnered with more than 250 suppliers from over 40 countries to ensure complete product coverage for all European and Asian car lines. IMC also carries the consumable parts for the high volume domestic models, including brake rotors, brake pads, filters and more.

Features:

  • Users can search by year/make/model or by part number
  • Users can enter either an IMC or other industry part number, and the IMC Web Warehouse will interchange the number to display the part they want

Benefits:

  • IMC carries more than 60,000 part numbers for all European and Asian car lines
  • OES & OEM brands are the core of the IMC parts program



Menu Packages

Content Basic

Instantly keep your site up-to-date with current customer service information and control various aspects of the user's experience using the Content Basic Package.

Features

  • User-friendly and flexible content tools, offering basic text or HTML options to accommodate all skill levels
  • Maintain a line card page with manufacturer logos and links
  • Manage customer services pages such as Tech Tips, FAQs, and News & Events
  • Control mandatory fields for user registration
  • Customize content displayed on the search results page
  • Setup email auto responders such as order confirmations and new user registration
  • Language options for user accounts (English & French available, Spanish added in future development)

Benefits:

  • Keep your customers informed and updated with what you have to offer
  • Give your customers confidence that they are buying the best brands from you
  • Keep relevant information at your customers' fingertips
  • Free up customer service personnel by allowing customers to find information on your website
  • Make your customers comfortable by allowing them to utilize your website in their preferred language

Tools:

  • Manufacturers
  • FAQs
  • Tech Tips
  • News & Offers
  • Registration Fields
  • Parts Results Page
  • Email Templates
  • Email Settings
  • Language Customization

Available With:

  • WebWare Pro
  • Add-on for WebWare Express

Content Plus

With the Content Plus Package, take customizing your site's content to the next level. Our full suite of content management tools provides you with the resources to update customer service related material and tailor your site content for both your company and your customers' needs.

Features:

  • All Content Basic features, plus:
  • Edit your welcome message, about us page, contact us page, and other basic pages of your site
  • Add site keywords for search engine optimization
  • Create your own custom static web pages in basic text or HTML
  • Adapt menu names to accommodate your customer base
  • Option to use FTP access to update custom banners, graphics, and web pages

Benefits:

  • Improve your competitive advantage by maintaining up-to-date online advertising to drive sales
  • Create custom content that your customers will see each time they log into your website
  • Allow customers to download MSDS sheets, promotional flyers, online catalogs, and more
  • Improve new product sales by presenting online ads to your customers during their shopping experience

Tools:

  • All Content Basic tools, plus:
  • UI Customization
  • Header/Footer Links
  • Menu Item Names
  • Initial Start Page List
  • FTP for Custom Banners/Graphics/Web Pages

Available With:

  • WebWare Enterprise
  • Add-on for WebWare Express
  • Add-on for WebWare Pro

Customer & User Management

The Customer & User Management Package provides you with all the necessary tools to handle your website accounts.

Features:

  • Add, edit, and delete customer accounts
  • Control various customer account settings
  • Approve held orders
  • Option to upload customer accounts in bulk
  • Manage registered users assigned to each customer account
  • Registration pages tailored to wholesale and/or retail sites
  • Option to "hold" registered user accounts until approved
  • Manage internal accounts such as managers, office personnel, website administrators, etc.
  • Create salesman accounts and assign them to customer accounts
  • Manage security plans, allowing different levels of site access to different types of site users
  • Provide customers the ability to customize their account preferences

Benefits:

  • Provide a personalized experience to each account or staff user
  • Easily manage what users can access on your website
  • Keep your customers online by providing a job-specific workflow so that users can work more efficiently on your website
  • Improve salesman productivity by allowing them to place and review orders for their accounts
  • Review orders before they are processed to ensure accuracy
  • Each account can be setup to pay via credit card and/or PayPal, or wholesale charge account

Tools:

  • Approve Orders
  • My Preferences
  • Set User Preferences
  • Approve Existing Dealers
  • Create Internal Account
  • Register
  • Register User
  • Edit User
  • Add Security Plan
  • Security Plan Manager
  • Alternate Locations Setup
  • Add a Customer
  • Upload Customers in Bulk
  • View Customer List
  • Add a Salesman
  • Register a Salesman

Available With:

  • WebWare Express
  • WebWare Pro
  • WebWare Enterprise

Marketing Basic

Promote and market your site in an instant with the Marketing Basic Package.

Features:

  • Add featured products to your homepage and/or custom created user landing page
  • Promote fast-moving products using the popular items display that can be added on your homepage and/or user landing page
  • Customers can view product images and descriptions, with an easy buy now option from promotional areas/pages
  • Design a custom landing page for users to land on every time they login to your site
  • Setup specials and discounted products

Benefits:

  • Inform clients of new products, instantly improving visibility and ordering
  • Save money by reducing print marketing
  • Improve time to market with new products
  • Increase promotional sales by consistently offering clients specials that benefit them
  • Provide your clients one area to access promotions and discounts available to them

Tools:

  • Popular Items
  • Featured Items
  • Landing Page
  • Today's Specials
  • Manage Today's Specials

Available With:

  • WebWare Pro
  • Add-on for WebWare Express

Marketing Plus

The Marketing Plus Package offers an extensive suite of tools to promote and market your website. Keep your customers coming back with promotional product pages, client testimonials, and targeted email campaigns.

Features:

  • All Marketing Basic features, plus:
  • Add customized banners to commonly visited web pages to advertise specials promote products, display manufacturer logos anything your creative mind can come up with. Check out our Graphics Package options to have our graphics team create custom, state-of-the-art banners for your site with your goals in mind
  • Send targeted email campaigns, from newsletters to coupon codes to draw new customers in and keep existing customers coming back
  • Offer gift certificates to be purchased from your site, for your site
  • Post client testimonials on your homepage and/or user landing page
  • Allow users to view the top 30 parts they purchase the most

Benefits:

  • Improve loyal customer revenue by providing online coupons that drive more frequent purchases
  • Reduce costs by driving over-the-counter sales online with online coupons and rewards
  • Increase average order value by suggesting add-on purchases
  • Improve your browsing-to-buy ratio (conversion rate) by improving customer confidence with customer testimonials

Tools:

  • All Marketing Basic tools, plus:
  • Banners
  • My Coupons
  • Send Promotions
  • Buy Gift Certificates
  • Manage Gift Certificate Amounts
  • Pending Gift Certificates
  • Testimonials
  • My Favorites

Available With:

  • WebWare Enterprise
  • Add-on for WebWare Express
  • Add-on for WebWare Pro

Payment Processing

The Payment Processing Package allows you to accept credit card and/or PayPal payments on your website.

Features:

  • Integration with Authorize.Net, a leading provider of payment gateway services, allowing you to accept secure online credit card payments on your site
  • Accept your choices of Visa, MasterCard, Amex, and Discover
  • Basic PayPal integration
  • Credit limit checks prevent wholesale customers over their credit limit from placing online orders

Benefits:

  • Improve online sales by providing multiple ways for your customers to pay
  • Allow customers to earn credit card incentives by paying via credit card online
  • Receive payment before orders are placed
  • Hold orders placed on accounts that are over their credit limit

Tools:

  • Authorize.net Configuration
  • PayPal Configuration
  • Credit Limit Recognition

Available With:

  • WebWare Express
  • WebWare Pro
  • WebWare Enterprise

Reporting Basic

Get key business insights quickly and easily with the Reporting Basic package. Our simple yet powerful reports give you and your customers the ability to monitor orders, selling/purchasing trends, and other business data.

Features:

  • Export to Excel allows you to capture report results in spreadsheets for analysis
  • Monitor order statuses, including keeping orders updated with integrated tracking number links that allow your users to check real-time order delivery statuses with a single click
  • Review lost sales due to lack of inventory, saved orders, and rejected orders due to being over the credit limit
  • Review salesman performance
  • Detailed customer report allows you to see insightful information such as the last login date, last order date, total sales, with the option to break down the results based upon the customer's assigned security level
  • Search sales history, with options to filter by date, customer account, invoice number, part number/line code in the order, location, and much more

Benefits:

  • Identify and analyze sales trends using Microsoft Excel with sales data from your website
  • Make stocking level decisions based on real time lost sales reporting
  • Ensure superior customer service with real time order tracking showing you and your customer key details about every order
  • Improve salesman performance by tracking their account's online order history to ensure they are properly driving clients online
  • Be sure your customers are using your website by tracking user activity, login frequency and order trending
  • Improve inventory management by knowing which products you sell by vehicle, brand, category, and part number

Tools:

  • Order Status Report
  • Sales History Report
  • Customer Report
  • Track Your Order
  • Incomplete Orders
  • Salesman Performance

Available With:

  • WebWare Express
  • WebWare Pro

Reporting Plus

The Reporting Plus Package is a robust reporting suite that takes the Reporting Basic Package a step further. Monitor customer activity, run custom sales reports, view dashboards and take advantage of Google Analytics integration and reporting to give you an even more in-depth view at your online business.

Features:

  • All Reporting Basic features, plus:
  • Google Analytics gives you the ultimate insights about where your users are finding your site, which pages are visited most, average time users stay on your site, bounce rates, and more
  • Allow customers to view their savings
  • Monitor customer activity, including whose on your site real-time, what users has purchased/visited over certain time frames, and seeing top customers
  • View the sales dashboard for a snapshot of your website's total sales, number of logins, number of searches, and more
  • Make your own custom sales reports

Benefits:

  • Know which pages your customers spend the most time on and utilize this information to maximize revenue potential
  • Find out which pages customers exit your website and why, allowing you to make changes to keep them
  • Provide incentive for your customers to buy more by showing them how much they save with you
  • Increase average account purchasing by identifying and engaging accounts that shop but don't buy
  • Properly staff warehouse and fulfillment staff for peak ordering times
  • Identify which promotional pages generate the most sales activity
  • Improve revenue and inventory turnover by knowing which vehicles, categories, and parts your customers search, buy, or exit

Tools:

  • All Reporting Basic tools, plus:
  • Google Analytics Integration
  • My Savings
  • Customer Activity
  • Shipment Comparison
  • Administrator Dashboard
  • Custom Sales Report
  • Searched Terms Report
  • Error Log

Available With:

  • WebWare Enterprise
  • Add-on for WebWare Express
  • Add-on for WebWare Pro

Shipping Basic

The Shipping Basic Package provides you the tools to manage your online shipping services and update orders with tracking numbers.

Features:

  • Add/edit your own shipping services
  • Setup flat rate shipping charges for shipping services
  • Assign shipping services to store locations
  • Provide approximate delivery times
  • Restrict certain shipping services to assigned zip code ranges
  • Option to apply sales tax to shipping calculations if needed
  • Setup free shipping rules
  • Update orders with tracking numbers, with optional automatic emails to notify your customers with one click links to get live package tracking updates

Benefits:

  • Give customers confidence by letting them know when to expect their order
  • Provide your customers flexibility to choose how they want their order delivered
  • Allow customers to order online and pickup in your store
  • Improve customer satisfaction by notifying them in real time when their order leaves your building
  • Customize shipping and delivery charges
  • Provide incentives for customers to increase their order size to qualify for free shipping
  • Provide zip code-specific delivery routes

Tools:

  • Shipment Services
  • Rate Table
  • Enter Tracking Number

Available With:

  • WebWare Express

Shipping Plus

The Shipping Plus Package extends Shipping Basic to allow you to further customize your shipping services setup and streamline the entire shipment process. Also, integration with UPS and FedEx shipping services offers real-time online shipping calculations.

Features:

  • All Shipping Basic features, plus:
  • UPS/FedEx integration to provide real-time shipping rate calculations
  • Setup exceptions to standard shipping rules for oversize/overweight products
  • Automatic tracking number retrieval from UPS World Ship on a nightly basis to update your orders with tracking numbers without manually entering them in the site

Benefits:

  • Reduce customer service calls by automatically notifying customers with online order tracking updates via FedEx or UPS
  • Give customers accurate shipping costs for Ground, 2nd Day, Next Day and more
  • Accurately charge for shipping & handling regardless of product size or value
  • Allow customers to choose how they want to receive their order

Tools:

  • All Shipping Basic tools, plus:
  • Exception Products
  • UPS World Ship Integration for Automatic Tracking Number Retrieval

Available With:

  • WebWare Pro
  • WebWare Enterprise
  • Add-on for WebWare Express

Shopping Basic

With Shopping Basic, your customer will have all the tools he/she needs to be sure they find the right parts, every time.

Features:

  • Available for any catalog package
  • Part number search with optional interchange
  • Catalog search, with keyword search feature
  • Optional catalog search with a different layout to accommodate different users' search preferences
  • Convenient option to select from a list of last ten applications searched
  • Ability to control which user security plans are allowed to make purchases
  • Allow customers to save orders to be purchased later
  • Users can register vehicles they work with often to speed up catalog lookups

Benefits:

  • Your customers can quickly and easily find the right part and price
  • Allow customers to view all applicable parts that you stock related to their search
  • Improve customer satisfaction with catalog lookup recall
  • Improve your customers efficiency by allowing them to save and recall vehicles they service or own
  • Customers are more efficient and buy more with multiple shopping carts for current jobs
  • Improve sales and fill rate with 1-click interchange and stock check

Tools:

  • Part # Search
  • Browse Catalog
  • Last Ten Lookups
  • Search Catalog
  • Allow Ordering (permission)
  • My Saved Orders
  • Register a Vehicle
  • My Vehicles

Available With:

  • WebWare Express
  • WebWare Pro

Shopping Plus

Give your customers even more search options with the Shopping Plus Package.

Features:

  • All Shopping Basic features, plus:
  • Give customers the option to search by brand
  • Additional catalog search that allows users to search multiple categories/subcategories in a single search
  • Customers can upload part number searches in bulk using a provided spread sheet or copying and pasting them into a text editor window
  • Recommend parts based upon other customers' purchases
  • Give customers the option to enter a keyword, description, or part number from a single area found on every page of your site for easy, convenient searching
  • Buyer's guide lists all applications for parts in the Epicor ePartExpert® catalog with Epicor BuyerAssist®

*You must have the Epicor ePartExpert® Catalog Package for this feature

Benefits:

  • Drive up targeted brand sales by allowing customers to lookup products by brand
  • Increase sales by allowing customers flexible catalog lookup options
  • Improve customer efficiency by allowing customers to perform 1 lookup to complete a job
  • Reduce costs and eliminate fax-in orders with online stock order processing
  • Increase online revenue with keyword, description, and category searches
  • Improve buying decisions with the buyer's guide, providing lists of applications that each part fits

Tools:

  • All of the above, plus:
  • Brand Search
  • Multi-category Search
  • Allow Multiple Subcategory Selection
  • Bulk Order Parts
  • Other Recommendations
  • Smart Search
  • Buyer's Guide

Available With:

  • WebWare Enterprise
  • Add-on for WebWare Express
  • Add-on for WebWare Pro

Tax Management

Setup and customize sales tax charges for your online orders with the Tax Management Package.

Features:

  • Setup sales tax by state for each of your store locations, with the option to add zip code ranges for county tax rate exceptions to the state rule
  • Override state sales tax by customer account, such as wholesale accounts that are tax exempt

Benefits:

  • Properly set and charge tax for online purchases
  • Completely configurable and customizable

Tools:

  • Tax Setup

Available With:

  • WebWare Express
  • WebWare Pro
  • WebWare Enterprise



Website Design Options

Design Options:

  • Business-To-Business Template
  • Business-To-Consumer Template
  • Business-To-Business-Consumer Template
  • Custom Design (10 Hour Packages)

Features:

  • Change color scheme, default style layout for End User site
  • Save changes to fonts, borders, backgrounds as stylesheet
  • Customize Home page element sequence (news, category browse)



Add-On Packages

Parts & Labor Estimator

Quickly and easily create job estimates, complete with parts and labor, with the Parts & Labor Estimator Package powered by Epicor LaborExpert® data. Also, reference the service interval guide to keep up with routine maintenances and services for your vehicle.

Note: You must have the Epicor ePartExpert® Catalog Package for this Add-on.

Features:

  • Epicor LaborExpert® provides labor times based on the Mitchell Repair® Labor Estimating Guide
  • When integrated with Epicor ePartExpert® catalog, parts and labor can be added to a single, all-inclusive estimate
  • Service Interval Guide provides information about recommended routine maintenance and services for vehicles
  • Allow users to save their estimates
  • Control what accounts and user security plans have access to the labor estimating tool

Benefits:

  • You can offer your customers a "shop management system lite" from your website
  • Your customers can now create, save, recall, edit, and print a full parts a labor estimate from your website
  • Drive up revenue from accounts by providing them a comprehensive parts and labor package
  • Customers can add parts to an estimate from any catalog results page
  • Increase average order value and frequency by providing labor, service intervals, and full catalog coverage from one location

Tools:

  • Labor Estimator (permission)
  • My Saved Estimates

Virtual Warehouse Inventory

Leverage your partner warehouse's inventory. Imagine instantly expanding your inventory by providing real-time online access to partner warehouses, allowing your customers to buy from their locations as if they were yours.


Mitchell1 Integration

Your customers using Mitchell1 shop management systems can now connect to your website, shop your catalogs, add parts to their estimates, and buy parts for current jobs.


LANKAR Integration

Your customers using LANKAR shop management systems can now connect to your website, shop your catalogs, add parts to their estimates, and buy parts for current jobs.


Document Imaging

Go green with the Document Imaging Package. WebLink has partnered with Imaging Technology Group (ITG) to provide you and your customers with online access to electronic documents. By using the power of this electronic storage tool, you will reduce the amount of paper you and your customers use while increasing customer service and general business management efficiency.

Features:

  • Provide your customers with online access to invoices, statements, and credits
  • Various search options to narrow results by date range and document type, or find specific documents by entering a PO number or invoice number
  • Site managers can access available documents for any customer
  • To learn more, visit http://www.imigit.com

Tools:

  • Invoice Image

Video Spokesperson

Just like infomercial spokespersons on television, you too can have your very own website video spokesperson! A professional actor is used to present your company's particular product, service and brand. Your Virtual Website Spokesperson is a custom-produced video overlay that can easily be added to your home page and/or user landing page, and will be your company's virtual website greeter, host or tour guide that will connect with your website visitors to effectively engage, captivate, motivate, inform and sell.

Learn More:

http://www.onholdinc.com/tab-virtual-spokesperson.html

See an example:

http://b2b.webwareauto.com



Service Packages

Graphics Packages

If you're taking advantage of the Marketing Plus Package, you may want to consider taking it to the next level with one of our Graphics Packages. Boost your online advertising campaigns by letting us custom-tailored professional marketing designs that drive business.

Graphics Basic

1 Complete Design Upgrade/Year
8 Custom Banners/Year

Graphics Plus

1 Complete Design Upgrade/Year
16 Custom Banners/Year
1 Custom Landing Page/Year

Graphics Platinum

1 Complete Design Upgrade/Year
32 Custom Banners/Year
2 Custom Landing Pages/Year


Training Packages

WebLink training is focused on ensuring that you can take advantage of each benefit that WebWare provides. WebLink includes basic training with every WebWare version and offers extended training packages for our clients looking to exceed customer expectations.

Included with Purchase of Any WebWare Version Website:

3 1-hour training session plus 1 1-hour final Q/A session

Training Basic

6 1-hour training sessions/year

Training Plus

12 1-hour training sessions/year

Training Platinum

24 1-hour training sessions/year

Training Hourly

Prefer to book training time on the fly? We're happy to schedule hourly sessions as needed at a per-hour rate.


FTP Access Packages

Use one of our FTP Access Packages to have control over different design aspects of your website. From adding your own part image to creating your own web pages, these packages allow you to customize your website even further.

FTP Access for Images

FTP Access for Images provides you the means to upload your own part images. You can assign images to parts by line code or part number using a simple naming convention we provide. This package is included in the Custom Catalog Package, but it is a great add-on for those utilizing only the Epicor PartExpert® and/or performance catalogs.

FTP Access for Banners

Get custom banner space integrated on your homepage that you can control with FTP Access for Banners. Our graphic designers will create a homepage layout to incorporate the custom banner spaces you want, then we'll provide you with a naming convention for each space so you can put graphics on the FTP and they will automatically appear on your website.

FTP Access for Web Pages

Create your own web pages using FTP Access for Web Pages. We'll provide a naming convention so that once the page is uploaded to the FTP, a new page is created as an extension of your URL. Then we link it from a banner, header/footer link, etc.